Wiseacre plans expansion to downtown Memphis

(WMC Action News 5)
Updated: Nov. 21, 2018 at 10:37 PM CST
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MEMPHIS, TN (WMC) - A popular local beer brewing company is expanding. Wiseacre Brewing Company is planning to add a second facility.

The booming craft beer industry is making it difficult to keep up with demand.

Wiseacre officials say they have the investors. Next week they'll apply for a Pilot, or tax break from the Memphis Downtown Commission.

By this time next year, Wiseacre could have their second facility up and running in a part of the city that’s already seeing a major economic boom.

“We're capped out here,” said co-founder Kellan Bartosch. “We can't make any more beer.”

Bartosch says the 20,000 barrels they churn out a year at their Broad Avenue facility simply isn't enough.

They've got their eyes set on this piece of property at the intersection of B.B. King and Vance Avenue for their second facility to double the number of barrels they can produce a year.

“We've been in sort of this stand still for two years trying to make the stars align for us to build a bigger production facility,” Bartosch said.

The proposed second facility will be just south of FedExForum and a new neighbor for the booming South Main district.

“Well the biggest thing we want to do on South Main is show how fun, how great and how hip of a place it is and Wiseacre really ties into that,” said Eric Bourgeois from the South Main Association.

Bourgeois said Wiseacre is just the latest in a number of changes happening in the area, including two new hotels, a movie theater, and a slew of new restaurants.

But Wiseacre certainly won’t abandon their Broad Avenue roots. The original brewery and taproom aren’t going anywhere.

The new downtown facility will be for brewing their best-sellers, but this one will be for finding the next big thing in craft beer.

This new facility also means more jobs.

Currently they have about 20 employees, and they plan to triple that number to around 70.

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